WordPress is a great CMS, but it still needs optimized. A common complaint from WordPress users is that their sites just aren’t loading quickly. This is a big problem. Research shows that if a website is slow to load or unresponsive that visitors will leave. That’s a big problem if you’re trying to sell a product/service, or convey information to visitors, never mind trying to build an audience.
With this in mind, let’s take a look at 4 simple ways you can speed up your WordPress site, ensuring that your visitors get the best experience possible:
No matter how streamlined your WordPress installation is, or how responsive it should be given its design, if you host your website on an unreliable server then your site will still have problems. Outages, random downtime, slow connection speeds, these are all avoidable if you use a good host. This is especially true if you believe you will experience high levels of traffic. Shop around, and try to find a host that balances affordability with performance, one that has good reviews, as customer insight is always a great indicator of quality.
Every website uses media of some description – images, video, audio etc. But to provide a reliable experience it is worth limiting the amount of media on your site as this can choke your bandwidth. Try to prioritise media that is essential, such as branding, over unnecessary videos of flash animations etc. You can also compress the images you use so that they don’t impact the speed of your site. Plugins such as WP Smush will help to do this automatically every time you upload an image. Compressed images will decrease the amount of bandwidth your site uses, therefore speeding it up!
A major culprit for slowing down a WordPress site is unnecessary plugins. It’s often tempting to keep installing different plugins to give your site functionality, but it can cause major slowdowns. Go through your list of installed plugins and assess them. What do you actually need to meet the goals of your site? Which plugins are useful to your visitors? Which plugins do you no longer, or very rarely use? Uninstall any plugins which are unnecessary.
WordPress itself claims that caching is one of the most effective ways to increase the efficiency and speed of a WordPress installation. Caching simply means that if a visitor loads your website once, that many of those elements are then stored on the visitor’s computer. This data is then accessed whenever they return to your site. This means that much of a website’s functionality is loaded locally, removing the need for your host to upload a brand new version of your site every time someone revisits your site. Here’s a handy plugin that will set up caching on your site.
If you’re having any issues with your WordPress website and the above suggestions don’t improve your site’s performance, please do contact one of our experts today and we’ll be glad to fix any issue you’re having with your WordPress installation....