81% of consumers research a product before they buy it. This is a stark reminder that if you’re selling a product or service, that you must have the relevant information made available to your potential customers. Given that 79% of consumers shop online, it’s essential then that any information about your product also leads to a purchasing decision on that same website. Furthermore, 75% of Americans browse their phones in the bathroom… Okay, with that last one we’re perhaps guilty of sharing a little too much, but the point is that consumers are using their devices constantly and that they both research and buy in tandem with them.
No matter how great your product or service, if you don’t get meaningful information about it to your customer, then they are very unlikely to engage with it.
With this in mind, here are 5 key ways to get the right information to your customers:
While companies spend a lot of money on writing copy which sells, this is useless if your website layout isn’t accessible. Sometimes an attractive website layout doesn’t mean the easiest to navigate. It’s critical that your potential customers can find the information they need easily, quickly, and with the fewest number of clicks to take them from that point to a buying decision. You do this by having the best website design.
What’s the shortest distance between two points? A straight line! And the shortest distance between your customer and your product is through brevity. Keep your initial pitch short. Convey two things immediately: Why a potential customer needs your product or service in their life, and why it’s better or unlike any other on the market. You need to woo your customers, make them feel that you’re irresistible.
There are two ways to do this, one is with the copy you use, and the other is with your branding. Your website should be eye-catching without being garish. It should look professional, but never be boring. On top of this, you need to use copy which sells your product or service. It has to catch the imagination of your visitors, keep that attention, and then be persuasive. Make a sale!
One of the most common errors we see with poor website design is cramming too much onto the screen. Okay, so your product line might have eight must-have iterations, with two special offers running for each. But we guarantee, if you put all of this information onto the page, your customers won’t even know where to begin. Keep it concise as we said, keep it interesting, but also keep it streamlined. Prioritise what you want your customer to buy first. The rest can come later.
The worst thing you can do is make your product or service look like a burden. Does it cost $1,000? Well, that’s a lot of money for your average joe (if that is indeed your chosen demographic). But that $150 introductory product, now that seems more approachable. Put your easiest sell up front. Once customers try your product and fall in love with it, you’ll have won their trust. That’s when you suggest the higher end products.
Bring this all together with a professional and responsive layout, and your product or service will have a great chance at success. Sell your product without the relevant information and with poor design choices, and your business will struggle to get a foothold in a competitive market. If you have any other queries about the sort of information you should include on your site or the types of web design best suited to your business, contact one of our trained designers today who will happily answer any questions you might have....