Your website is the first point of contact between you and a potential customer. It’s like a handshake and a friendly greeting – do it right and you’ll encourage them to make a purchase, but do it wrong and they could easily walk away. That’s why it’s important to hire a web designer with a great track record who knows how to boost that all important first impression.
With this in mind, let’s take a look at five of the most common mistakes made by new businesses when setting up a website. Learn from these and you should be able to avoid the pitfalls which often seriously restrict sales.
1. Forgetting Mobile Optimisation
A recent study shows that a whopping 60% of internet use is now through mobile devices in the U.S. alone. With mobile now contributing hugely to internet traffic, businesses need to optimise their sites so that they display correctly across all devices and browsers. To ensure that your business stays competitive and relevant, it’s vital that you hire a web designer who will optimise your website for all devices, and not just desktops and laptops.
PRO TIP: Cater to customer needs by having a “view desktop version” option, which some tablet users might prefer.
2. Ignoring Social Media
Integration is king. A thriving business model cannot exist by ignoring social media. Whether it’s Facebook, Twitter, Pinterest, LinkedIn, or Tumblr – it doesn’t matter; your website has to integrate with your social media accounts so that your traffic spreads out across your digital presence. Social media generates word of mouth and exponentially increases your company’s ability to attract new customers – ensure that your web designer is well aware of how important this is.
PRO TIP: Launch social media competitions offering prizes, linking back to your website.
3. Blogless = Worthless
Do you like free things? Well your customers do too. It’s hard to find a company website without a blog offering free informative articles; this is the case for one reason – it works. Regular useful blog posts relating to your business bring in new customers through search engines. Furthermore, they also create a sense of loyalty when the information you provide helps a potential customer at no charge.
PRO TIP: Make sure your blog is on the same URL as your website to help drive traffic to your product/service.
4. Cluttered Design
You might be tempted to throw the kitchen sink at your website design, but simplicity is always a winner. If you don’t present your business with a clear value proposal most users will leave after 20 seconds. Consult with your website designer about promoting your message and brand without offering too many options. Stay concise and have a direct call to action, and potential customers are far more likely to stick around.
PRO TIP: Use a well defined slogan and logo to instantly convey what your business provides.
5. Contact me by Jumping Through these Hoops
Existing and potential customers will want to contact you for a variety of reasons. This could be for customer support, but it could also be to simply enquire about a service or price point. Make it easy on your visitors and have a clear, quick contact form which lets visitors contact you easily; don’t hide your contact details in the small print. Phone numbers work too, but a contact form let’s users converse with you while maintaining a level of anonymity, which many people prefer.
PRO TIP: Include several methods of contact including social media, phone, email, and store location if available.
Build the Perfect Website for Your Business
We hope these tips have helped you, and if you follow them your website should be much more effective at generating sales. If you still need some help, at AdreamCreation our expert web designers are ready to incorporate all of the above and much more to assist your business or organization in reaching its potential.
Contact Us Today, and let us build your dream website for you....