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WordPress or Blogger?

WordPress Vs. Blogger: Which One is Best?

Building a blog is a tried and tested way to improve your website’s reach. That’s why 53% of marketers believe blog content is their number one priority. And the results from this are clear: websites and businesses which prioritise blogging are 13 times more likely to earn a positive return on investment. There are many services available to build a blog, but two of the most popular are WordPress and Blogger. Deciding which is best for your business or website can be difficult. With this in mind, here’s our quick guide to choosing between WordPress and Blogger.

WordPress Pros and Cons

WordPress is the most popular option for creating a blog, and is used to power 29% of all websites. I should say at this point, there is a difference between and a WordPress installation. allows you to set up a simplistic blog, however, a WordPress installation allows you to build an entire website, and a more complex blog if you choose.

Advantages of a WordPress Installation include:

  • Ownership: You completely own your own website.
  • Adaptability: You can customise your blog to look and behave in exactly the way you want.
  • Plugins: WordPress has hundreds of thousands of available plugins, which make managing your blog so much easier once installed.
  • Portability: You can move your website between hosts or platforms without any issues.

Disadvantages of a WordPress Installation include:

  • Complexity: Has a steeper learning curve than a lot of blog platforms
  • Security: While WordPress sites can be secured, this often requires the assistance of a web developer to ensure the correct plugins are installed and working correctly.
  • Expense: Building a WordPress site and blog can be more expensive.

Blogger Pros and Cons

Blogger is a blog hosting service provided by Google. Like WordPress, it has its advantages and disadvantages.

Advantages of Blogger Include:

  • Security: Blogger is as robust as they come, using Google’s own internal security protocols.
  • Speed: Blogger blogs tend to be extremely responsive and quick to load.
  • Plug and Play: Blogger is very easy to set up. In minutes you can have a blog up and running.

Disadvantages of Blogger include:

  • Basic: Blogger has very basic features, and doesn’t have a great selection of plugins.
  • Customisation: Blogger themes can only be customised to an extent. Often, bloggers find they want their blog to behave in a certain way only to learn that it is impossible.
  • Ownership: While Google doesn’t own your content, it does own your hosting. So, it may decide to end or change its service in the future.
  • Portability: Blogger blogs are very difficult to export to other blog platforms.

Which is Best for You?

In our experience, Blogger is great for the short term, or for those who don’t have the budget to hire a web developer to help design their blog. However, WordPress has all of the features necessary to futureproof your blog. A WordPress installation is a much more professional option and ensures that your blog will behave and appear exactly how you want.

Do you Want to Add a Blog to Your Website?

If you’re a business owner or an admin of an existing website, and you want to add blogging features to your website, contact one of our highly trained web developers today. They’ll be happy to answer all of your questions, and put together a blog which will put you one step ahead of your competitors.

So, which do you prefer, WordPress or Blogger? We’d love to hear your thoughts in the comments section below. See you in the next post!

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