Building a blog is a tried and tested way to improve your website’s reach. That’s why 53% of marketers believe blog content is their number one priority. And the results from this are clear: websites and businesses which prioritise blogging are 13 times more likely to earn a positive return on investment. There are many services available to build a blog, but two of the most popular are WordPress and Blogger. Deciding which is best for your business or website can be difficult. With this in mind, here’s our quick guide to choosing between WordPress and Blogger.
WordPress is the most popular option for creating a blog, and is used to power 29% of all websites. I should say at this point, there is a difference between WordPress.com and a WordPress installation. WordPress.com allows you to set up a simplistic blog, however, a WordPress installation allows you to build an entire website, and a more complex blog if you choose.
Advantages of a WordPress Installation include:
Disadvantages of a WordPress Installation include:
Blogger is a blog hosting service provided by Google. Like WordPress, it has its advantages and disadvantages.
Advantages of Blogger Include:
Disadvantages of Blogger include:
In our experience, Blogger is great for the short term, or for those who don’t have the budget to hire a web developer to help design their blog. However, WordPress has all of the features necessary to futureproof your blog. A WordPress installation is a much more professional option and ensures that your blog will behave and appear exactly how you want.
If you’re a business owner or an admin of an existing website, and you want to add blogging features to your website, contact one of our highly trained web developers today. They’ll be happy to answer all of your questions, and put together a blog which will put you one step ahead of your competitors.
So, which do you prefer, WordPress or Blogger? We’d love to hear your thoughts in the comments section below. See you in the next post!...